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In conversation with Prarthana Sen and Vishruti Bindal, the founders of Neon Culture and driving forces behind the Deccan Alternative Music Conference (DAMC).

Prarthana Sen and Vishruti Bindal bring a wealth of experience and passion to India’s independent music landscape, making significant strides toward fostering a more inclusive and innovative industry.

Prarthana, formerly with Sofar Sounds, played a pivotal role in building global communities and providing indie artists with an intimate, impactful platform to showcase their talent. As one of the founding members of Music Tech India—and notably the only woman in the founding team—she has championed innovation and equity in music tech and indie spaces alike.

Vishruti, a multi-faceted music business professional has worked across audio engineering, music curation, artist management, education, and music supervision. She currently serves as an instructor at Berklee, teaching the Global Emerging Markets and Music Cities Policy module, and as Project Manager at Sound Diplomacy’s Momentual. Vishruti led the Bengaluru Music City analysis in 2021, creating the city’s only primary data source for music, and spearheaded the Music Cities European Exchange 2023 in collaboration with the EU Commission.

In this episode, we explore the remarkable journey of these two trailblazing women, the inception of Neon Culture, and their vision for DAMC. They share insights into their respective career trajectories, their dedication to community building and advocacy, and how they’re shaping Neon Culture to amplify independent voices.

Join us as we discuss the origins of DAMC, its transformative role in India’s music industry, and what to expect from its second edition in Kochi this February 7th and 8th, 2025.

For more details about DAMC, visit www.deccanalt.in. For any other query, please write into hello@lextalkmusic.com.

This podcast is purely for informational purposes and should not be construed as legal advice. Kindly consult a legal practitioner for specific advice on legal issues/ disputes.

© Sandhya Surendran, 2025. All rights reserved.